The problem:
The household brand wanted to reduce packaging costs without lowering the customer experience or having any impact on their operation.
Our approach:
We looked closely at packing speeds, the best pack sizes, and how it all impacts the customer experience. By teaming up with colleagues and carriers, we fine-tuned our test and learning methods, trying out different options to see what worked best for performance speed and cost.
The result:
- Pack speed increased by 27%.
- Moving from box to envelope, we removed 50% packaging material.
- Overall annual saving of £280k.